Regenerative Research Group · Sales
Two channels, two jobs, one scoreboard. Both produce exactly one output: qualified leads with a name, a specialty, and a booked call — delivered into GoHighLevel with a source tag so we can price what each one cost and what it returned.
The Frame
Events are where we recruit partners and meet clinics. Partners are who staff the booths and get us on stage. They feed each other, and both report the same three numbers.
Channel A — Partners
People with an existing network of clinics who introduce us. The qualifier isn't their title — it's their list. An Access Partner has 25+ clinics or injectors they've already sold to, trained, or treated, and will make a personal introduction.
Channel B — Events
Rooms full of our exact buyer. 4–6 events a year. A fully loaded event costs roughly $15K. At a $10K average first order, two closes pay for it.
The flywheel. Events produce partners. Partners produce clinics and stage time. Clinics produce case studies. Case studies make the next event convert better.
The Scoreboard
Same three numbers, reported every Monday, for both channels. If a number can't be pulled from GHL, it doesn't belong on this list.
| Metric | Partners | Events | Day-90 Target |
|---|---|---|---|
| Active sources | Partners with ≥1 intro in 30 days | Events executed | 20 partners / 1 event |
| Leads in | Warm intros received | Qualified leads (not scans) | 60/mo · 45/event |
| Presentations held | The number that exposes whether the middle is broken | 30/mo | |
| Closes & dollars | Attributed by source tag | 10/mo | |
| Cost per qualified lead | Time only | Full loaded cost | Under $400 |
| Leading indicator | List Extraction Calls completed | Booth meetings booked pre-event | 8/wk · 15/event |
Part One — The Access Partner Program
Built to be run by two people, launched in two weeks, with nothing to maintain. Partners don't want a dashboard — they want to look good to their contacts and get paid. Replace the entire build with five assets.
E-signed in GoHighLevel. Not a contract package.
Who RRG is, what a good referral looks like, what they may and may not say.
Intro email and text they can forward without editing a word.
That form is the portal. Submit a name, tag it, done.
Sell sheets, COAs, and case studies. If a partner asks for a dashboard, that's the signal to build one.
Who qualifies as an Access Partner
The one system Jedi actually builds
Not a portal. A repeatable 45-minute call — the Jenny call. This is the product of the entire program.
The real lever isn't partner count. It's activation.
An "active" partner made an intro in the last 30 days. Everyone else is a name.
The Math · per active partner
3 warm intros/mo → 50% reach presentation → 35% close ≈ 0.5 new clinics per partner per month.
At 20 active partners: 60 intros → 30 presentations → 10 new clinics/mo ≈ $100K in first orders, plus a compounding reorder base by month 4–6.
Partner vs. Business Development Rep
One intake call, two doors. "Do you want to introduce us, or do you want to sell for us?"
Realistic clock on relational lead flow
Discovery, agreement, onboarding video, first List Extraction Call.
First five to ten intros go out.
First clinic discovery calls, first presentations.
First closes.
Reorders begin and the partner's B-tier opens up.
A partner signed in September produces revenue in November and material revenue in January. Forecast against that lag.
Part Two — The Event Strategy
Events are the only channel where our exact buyers are standing in one room, badge-scannable, having already paid to be there. RRG currently has no event strategy. That's the biggest uncaptured opportunity in the department.
A fully loaded event costs roughly $15K. At a $10K average first order, two closes pay for it. One clinic that reorders pays for it twice. Every qualified lead past that is margin.
Level 1
One person, badge, hotel. Scout an unfamiliar event before spending booth money. Expect 10–20 conversations, not 40 leads.
Level 2
This is the default. Two people, 10×10, lead retrieval scanner, full kit. Target 40–80 qualified leads.
Level 3
Booth plus a sponsored education slot, workshop, or product theater. Only justified at an event that already produced at Level 2.
Target event list
Verify every date, booth price, and deadline directly with the organizer before committing. Costs are planning estimates for a 10×10 booth plus two people.
Start with four a year, not nine. A4M in December, Parker in February, Medical Spa Show in April, IOF MAX in June. A4M is the one that has to be decided this week.
Signature tool — Cost per lead panel
Fill this in before any event gets approved, and again within seven days after. The first pass is the pitch to Jeremy and David. The second is the receipt.
Cost per lead is inside the $200–400 benchmark and the event returns strong on first orders alone — before any reorder revenue.
Go / No-Go Scorecard
Jedi scores it, David and Jeremy approve it.
What share of attendees can legally buy and use HCT/Ps in their practice?
Does the organizer release a pre-registration or attendee list?
Owners and medical directors, or associates and staff?
Can we present compliantly to this audience in this state, with this product line?
Dedicated non-compete hall hours, or a hallway nobody walks?
Are our existing strategic partners already attending or speaking?
Booth fee ÷ expected qualified audience.
Execution playbook
Booth confirmed, list requested, pre-event campaign live, kit shipped, staff trained.
Two questions every time: What do you treat? What are you using now? Scan every badge. Book the next call at the booth.
Every lead in GHL, tagged, tiered, sequenced. No exceptions.
Inside sales calls every A-lead. Speed to lead decides whether the booth was worth it.
Cost-per-lead panel filled in with actuals and sent to Jeremy and David.
Final ROI on the event. Go or no-go for next year, decided on the number, not the vibe.
Signature tool — open in a new page
Four numbers in, one verdict out. Cost per lead, return multiple, and the book-it / attend-first / pass call — run the math on any event before the booth is bought.
Run the numbers →Working desk — open in a new page
The event discovery, qualification, and planning workspace. Find the rooms, score them, and decide on the number — not the vibe.
Open the desk →Next 90 Days — September through A4M
Everything on this page exists to produce a lead with a name, a source tag, and a booked call — and to tell us exactly what that lead cost.
Decide A4M. Get pricing, floor plan, and the attendee-list answer today. Simultaneously: build the five partner assets.
Triage all 150 partner leads into three buckets. Book the first ten List Extraction Calls.
Twenty List Extraction Calls run. First intros moving. Booth kit designed and quoted. Compliance card written and approved.
A4M pre-event campaign live. Target 20 booked booth meetings. Partners invited to work the booth. First partner closes landing.
A4M executed Dec 11–13. Leads in GHL within 24 hours. Cost-per-lead panel filled with actuals inside 7 days.
A4M results decide the 2027 calendar. Parker in February gets booked or cut on that number.