Regenerative Research Group · Signature Tool
Every dollar this department spends answers to one question: what did the lead cost, and what did it return? Fill in the four numbers. Get the verdict. Decide on the number, not the vibe.
The full workbook
Map every cost, track the leads that convert, and see when an event pays for itself. Your events save automatically in this browser.
Open full screen ↗The Panel
Fill this in before any event gets approved, and again within seven days after. The first pass is the pitch to Jeremy and David. The second is the receipt.
Cost per lead is inside the $200–400 benchmark and the event returns strong on first orders alone — before any reorder revenue.
The House Rules
Cost per lead is inside the $200–400 benchmark and the event returns strong on first orders alone — before any reorder revenue.
The math is marginal. Scout at Level 1 — one person, a badge, a hotel — before spending booth money.
Cost per lead is outside the benchmark. Decide on the number, not the vibe. No exceptions for a nice booth location.
A fully loaded event costs roughly $15K. At a $10K average first order, two closes pay for it. One clinic that reorders pays for it twice.
Pre-Run Scenarios
Planning assumptions at each spend level, with RRG's current close rate and average first order. Change the four numbers above to stress-test any of these.
| Scenario | Investment | Qualified leads | Cost per lead | Closes | First-order revenue | Return | Verdict |
|---|---|---|---|---|---|---|---|
| Level 1 — Attend | $2,500 | 15 | $167 | 1.8 | $18,000 | 7.2x | Book it |
| Level 2 — Booth | $15,000 | 45 | $333 | 5.4 | $54,000 | 3.6x | Book it |
| Level 3 — Sponsor & Speak | $40,000 | 90 | $444 | 12.6 | $126,000 | 3.2x | Attend first |
The booth is the default for a reason. Scouts earn booths, and sponsors are only justified where booths already performed.